Failing Fast. That is the key now in every entrepreneurship startups. Failing has never been a good indicator for the current century. With the Internet available now, startups can perform numerous tests to validate their hypothesis and learn from it.
If you are not failing, you are not learning. Hence, I rather fail fast in the start before investing a pot load of money into any business without knowing how the business will take off.
Take your traditional hats off and go out to do all the testing you can. Set that for your goal this year!